Unlike the other Druk families, Druk Text and Druk Text Wide remain legible as low as 6pt. These were designed with tabular figures, making the letterforms optimal for smaller text sizes.
In 2015, Hasebe added the families Druk Text and Druk Text Wide to the collection. This was to accentuate the verticality of the letters and to reduce monotony for words and headlines. When designing the condensed weight, Hasebe made sure the terminals and crossbars didn’t line up too often on the horizontal axis. Druk Condensed is the type family most based on the headline type from Twen magazine.
Shortly after Druk Wide was created, Bloomberg Businessweek was able to put it to use to add versatility and strong typographic hierarchy to their magazines. The Stedelijk Museum in Amsterdam during the 1950s and 1960s. The magazine had been using Neue Haas Grotesk and Publico for the previous two years and was looking to implement WHEN YOU LOOK AT DRUK YOU SEE STRONG DECISIONS BOLDNESS -Ilya Ruderma ‘‘ ‘‘ In 2014, Hasebe designed Druk for Bloomberg Businessweek, an American weekly business magazine. Berton Hasebe was inspired by these old letterforms and based Druk on the rough attitude of these typefaces. The most notable example was Twen, a German magazine known for its cutting-edge design and typography. This style of type was most renowned in Germany and Switzerland and became predominant as headline typography in magazines during the 1960s. These letters had flat sides that were typically used for tightly-set headlines. Hasebe was particularly influenced by the bold, wide typeface known as Annonce Grotesk which was used in catalogs for Druk’s Inspiration Druk was inspired by the condensed sans serif letterforms offered by various European type foundries in the 20th century. When designing Druk Wide, Hasebe was inspired by the immensely wide and heavy grotesque letterforms of the 20th century in Europe.
The typeface has had continued success after its release and has even been used in the opening credits for Saturday Night Live. Druk proceeded to become the iconic headline for many of Bloomberg Businessweek’s covers. Druk strives to push the boundaries of type, posing the question, “how extreme can you go?”.Ī new and unique typeface. This typeface is commonly used with the wide and condensed weights next to each other, creating a dramatic contrast of letterforms. The typeface contains 38 styles and 5 families which were developed to give designers more creative freedom with their typography. The lightest weight of Druk is medium and it progresses up to the weight of super. Published by the Commercial Type foundry, it currently has the narrowest, widest, and heaviest typefaces in the Commercial Type library. The sans serif display typeface was purposely designed without a normal width, intended to be used as heavy and condensed or heavy and wide. Grifo A STUDY IN EXTREMES Pushing Boundariesĭruk can be described as a study of extremes due to its incredibly different variations in proportion.
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